Cookie Policy

Very Important Pets (“We”) are committed to protecting and respecting your privacy.

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. By visiting www.veryimportantpets.co.uk (“our site”) you are accepting and consenting to our use of cookies.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.

We use the following cookies:

Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.

Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

You can find more information about the individual cookies we use and the purposes for which we use them in the table below:

CookieNamePurposeMore information
Very Important Pets - WordPresswordpress_test_cookieTests that the browser accepts cookies.This cookie will only persist for the duration of the current session
Very Important Pets - WordPresswp-settings-{user_id}Used to persist a user’s wp-admin configuration.This cookie is only generated when logged in and is generated to keep your wp-admin configuration. Expires after 1 year.
Very Important Pets - WordPresswordpress_{session}
wordpress_logged_in_{session}
Used to check whether the current visitor is a logged in Very Important Pets user.This cookie is only generated when logged in and can have 2 different expiry dates. If you clicked "Remember Me" when logging in this cookie will expire after 14 days, otherwise it will not persist past the current session
Google Analytics_utma
_utmb
_utmc
_utmz
These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.Click here for more information from Google:
https://policies.google.com/technologies/partner-sites

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.

Except for essential cookies, all cookies will expire after 180 days.